What is SEO?
SEO is simply the abbreviation of Search Engine Optimization. By optimizing a website for search engines, one can make the website rank high in the search engines and get a high traffic to the optimized website. There are numerous ways to optimize a website for search engines to get good results. As the end user of any website is the humankind, one has to optimize the website for search engines in such a way that it is also user friendly and smart enough to impress visitors.
User Friendly SEO
Optimizing a website really means optimizing every individual page of the website to the requirements of a search engine to be listed in the top position. It requires a lot of common sense, in-depth knowledge of both websites and search engines, and skills in using the different techniques to optimize the web page. Some of the most important strategies to improve the page ranking of a website are as follows: a good layout, optimum size of the webpage, easy navigation, legible fonts, internal and external linking and a unique content for the webpage (To be classed as unique, the content must at least be 30% different from any other web content on the internet). One other way to improve page ranking is to post blogs or forums so that its visitors can use and interact with other users.
Keywords
Keywords play an important role in optimizing a website for search engines. A thorough research and analysis of keywords should be done before choosing the keywords for insertion. Analysis and research of keywords can be done with the help of a number of available web tools, such as word tracker. Keywords should appear in the title, should be placed in the meta tag, in the headings and sub headings of the content, and also must be spread out throughout the content (keyword density 1–3%). However, stuffing the webpage with keywords is a bad way of optimizing because it may bring in a high traffic and yet result in no conversion. High traffic with no conversion is worse than no traffic at all.
Links
If there are several links from other sites to a particular website, then that website is considered to be an authority on the subject. Such a website gets an added advantage among the search engines over other websites that do not have much external links. Arrangement of web pages and internal links too are crucial in achieving good listings on search engines.
Common Mistakes
Content of a website, which is more important than the design, is often neglected by the website owners who misunderstand SEO. Investing good amount in copywriting will bring in the best results. Fresh content is more important than great content because search engines reward websites that offer fresh content to their visitors, regardless of its format. One other flaw is that website owners do not bother to offer something unique, especially in their website’s content. Another mistake is using of inappropriate keyword phrases. Websites that do not have descriptive labels for its links and images, make it very hard for its visitors to know where they are being directed to.
Suggestions
While good search engine optimization can place a website on top of most search engines, badly optimized web pages will result in elimination of the site from the search engines’ list. If the site is proved to be hazardous or using black hat techniques, it is likely to be penalized according to the prevailing cyber law. It is advisable to avail the help of SEO experts to do a proper job and enjoy the results of SEO.
Guest writer: Hire A Designer and Website Tempaltes
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